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Learning
I learned how to do branding from start to finish.
01
I practiced making my design ideas clear and connected.
02
I found new ways to rethink and improve old products.
03
Brand Mission
U2 Hotel preserves the industrial essence of its warehouse origins, blending minimalist Japanese design with natural materials to create a warm, open space. More than a hotel, it is a cultural hub where history meets modern cycling culture, fostering a seamless connection between community, heritage, and contemporary life.
U2 Hotel
This rebranding project redefines U2 Hotel’s identity, transforming it from a historic warehouse into a bold, story-driven boutique brand.
Web & Brand Design
Brand & Product Designer
Figma, Adobe Creative Suite
4 months in 2025
Look Book
Logo Design
Collaterals
Ideation
Color Palette
Postcards
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